Creatively Themed Conversions
Synergent Marketing Services develops member communication campaigns that address conversion with fun themes. Postcards, statement inserts, posters, newsletters, web, and branch messaging are used to effectively communicate new changes that benefit members.
Heart of Louisiana Credit Union
Heart of Louisiana Credit Union, headquartered in Pineville, Louisiana, navigated challenges with simplicity, style, and fun. They partnered with Synergent to create a playful, meaningful conversion awareness campaign that made an impact. With fun themes like “Cruising into Change” and “All Aboard,” the campaign painted a picture of leaving a small rock of an island (their current system) and cruising to their new, all-inclusive resort (the new system). It also highlighted the new suite of products and services the upgrade would offer to members.
Approximately 17,000 members were targeted with communications three months in advance of the upgrade using a newsletter, email, poster, logo, conversion guide, and statement insert. The campaign got members and staff excited about the upcoming changes that were taking place.
In addition to being a win for staff and members alike, this unique campaign won a coveted CUNA Diamond Award in the Brand Awareness category.
"Working with Marketing Services at Synergent was one of the easiest parts of our core conversion. The Synergent team listened to our concerns and addressed each of them in the proposal to inform our membership base of our system upgrade. Both the creative design and their knowledge of what the members needed to hear leading up to the conversion were spot on!"
– Lynette Hazelton Marketing Director, Heart of Louisiana CU
Campaign Services Included:
- Comprehensive Creative Concept and Design
- Copywriting and Message Development
- Theme Logo
- Conversion Guide, Statement Insert , Newsletter, Staff T-shirts, Posters, and Signage
- Email Template Development
- Email Marketing
- List Preparation
- Mailing Services: Conversion Guide and Statement Insert
- Tracking, Monitoring, and Reporting
Keeping members informed of change is invaluable and maintains a personalized feeling of connection to your credit union. Synergent Marketing Services is here to guide your team to develop a comprehensive member communication strategy, recommend key messages to share, and implement a timeline to help get the word out quickly and efficiently.
