Liftoff Your Core Conversion Communication
Sharing your Symitar core conversion with your members doesn’t have to be rocket science.
Synergent is like no place else. Our partnership with Jack Henry Credit Union Solutions enables core integrated products and innovative solutions exclusively and only to the credit unions we serve. Our dedicated Marketing Services Representatives work directly with core data to create custom communication strategies and solutions.
Synergent Can Help
With over 200 credit union partners, we have crafted many unique and successful core conversion communications. With all this experience, we know how important members are to this process, the key messages to share and the right time and channel to share with members. Synergent creates comprehensive member communication strategies to help get the word out quickly and efficiently. We produce customized, member-centric conversion guides, newsletters, banner ads, statement inserts, postcards and in-branch advertising that includes the credit union brand, name and logo. Every partner credit union is assigned a dedicated Marketing Services Representative (MSR) as a single point of contact, guide and liaison to create successful conversion communications. Your MSR collaborates with you on messaging, creative design strategy and targeted data mining to determine specific audiences. With your dedicated MSR, your partnership with Synergent is personal, with friendly, helpful and informative access just an email or a phone call away.
Synergent and Jack Henry Credit Union Solutions: A Winning Team
During your conversion, Synergent Marketing Services helps communicate the process to staff and members with a comprehensive set of materials designed to inform, excite, and educate.
Preparing Staff and Educating Members
Synergent’s Marketing Services team can provide each credit union with a customize-tailored timeline for staff to use as a tool to guide timing and frequency of varied conversion communications to members as “live date” approaches.
Conversion week is an important time to make sure employees do not become too stressed or overwhelmed. Keeping staff informed of the process and including everyone in timelines, communication plans and the process is a key to success — Synergent can help make it exciting with a conversion countdown, performance awards, games, competitions, and a celebration when conversion is complete.
Members are the reason behind a conversion, and our communications focus on the benefits they will gain and ensure that they understand why the change is occurring. Being consistent with messaging and communicating through multiple channels is how we reach as many members as possible. Synergent can customize newsletters, banner ads, statement inserts, postcards, and in-branch advertising with any credit union’s name and logo. Our team can share comprehensive conversion materials with membership directly, both via email, online and in print.